Humans are creatures of habit.. yet novelty is the spice of life.
Entrepreneurs who crack this mystery do really well by reinventing the wheel. It’s everywhere, technology, engineering, entertainment..in metaphors even, like old wine new bottle ?
A classic example is the Café chain concept.. Earlier you had Irani cafes (which by the way should actually have been named “Irani Teas”) and now all you get is Café coffee day.. ask the average Mumbaikar where you’d like to meet up ? hmm… CCD Juhu ? ? Of course some of us are still partial to the Dhobi Talao area.. and where else do you get that really fabulous cheese khari ? I still wonder how places like CCD and Barista even got famous.. agreed the coffee is tolerable and does have a lot of variety, but really, food service and quality
the Irani cafe wins hands down.. really no contest.
Another uniquely Indian eatery is the ubiquitous Udupi restaurant. A great place for coffee I say ! (The filtered authentic variety as we know it. ) A few years back Dosa Diner tried in vain to cash in on the concept (what went wrong I don’t really know but somehow the concept did not really catch on there).
A new (ish) place that shows a lot of promise in this area is Costa Coffee.. the coffee in question, is really nice and bordering upon wonderful. (Given the price tag, it better be.. ) however as all connoisseurs know price is no object when it comes to quality. It truly offers the whole ambiance and pseudo swank experience leading one to believe that you’ve arrived !