Advertising genuis ?? Some maybe, some not

Ever opine an advert ?

Here are in my opinion, the best and worst

Safari Dicor – best one by far. If you look back upon your life what would you remember ? Surely not the corner office huh ?
If I could do just a fourth of whats in this ad, my soul will go straight to heaven for sure.. but then again if I do it all it may just not need to..
Forgive the personal digress.. the ad, as such is done beautifully and sublime, encompassed in a refreshing mist.. the background score mesmerizing and at once calming..
and what truly fabulous locales.. those who helped shoot this ad must have no doubt faced a lot of rough, but they’ve lived..
Watch it :
Score 12 out of 10

Conceptual Genius
Most recent brainwave
Zoozoos.. cannot dispute that success story
I hope we have not all forgotten.. Onida.. Neighbor’s envy owners pride.. A radical breakthrough at that time .
and a little closer, but still about a decade or so back, Fido Dido. .

Good ones
HDFC Std life.. has a concept and are doing a good job at it
Tata Indicom’s Digital Al clarity advertisements .. good ones.. really good ones
Pepsi my can – I first saw this mid way , and was slightly confused. However though it’s novel.. there really is something wrong with the whole Coke, Pepsi and Thumbs up concept.. they are almost all singularly One uppers.. something to do with the cola wars themselves. ?
But hey. . there’s one of these that have improved considerably,or was the agency really doing a good job all along ? I am talking about Coke, the whole
Open Happiness thing is a good idea, as a company concept as well as an advertisement concept..

Product ads that live up to the challenge, year after year
Raymond – Concept and quintessential theme
Titan – Not any new ones of late, themed well
Bingo – Totally hilarious, bordering quite the crazy,always brimming with imagination

There is a little run advertisement that I had grown very fond of personally.. I call it Strange Love..
Coke – Strange love
Again its the music that gets me high on this ‘Coke’, but not just that its a fair bit of animation and the entire concept itself.
Distant but personal. Nice touch
Watch it!
Score: Maybe an 8

Desperate to make an mark
Do co Mo.. a bit far stretched

Off the wrong foot
Virgin ads – Sincerity pays guys.. people will laugh but perhaps the joke is on you Mr Burton

Que pasa ?
Saif – Kareena Airtel tv advert :the one about dil tiltli .. Hello? kBh??

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